Achieve Better Results with a Topical Map for Local SEO

Achieve Better Results with a Topical Map for Local SEO

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In the digital marketing era, Local SEO is non-negotiable and a well-constructed topical map can exponentially boost its potential.

So, what is a topical map exactly? It's a method to organize closely related topics or keywords into a coherent structure that makes website content more navigable for users and caters to search engine algorithms.

The key to a successful topical map is understanding your audience and their common search queries. Armed with this information, you can pick keywords that will attract organic traffic and build out topic clusters around them.

So, how do you start? Keyword research is the first thing on the agenda. Using platforms like SEMRush or Google Keyword Planner allows you to find high-volume keywords with low competition linked to your services more info or products.

Following keyword research, create topic clusters around your primary keyword for each page. Each secondary keyword will become its own separate sub-topic, all combined and interlinked to direct back to the pillar content.

Including a topical map as part of your local SEO strategy offers various benefits. Because topical maps help search engine algorithms recognize the relevancy of your website content, it's more likely to increase your site's appearance in search result, thereby driving traffic.

In summary, a well-designed topical map can greatly boost your local SEO efforts and result in a more user-friendly website.

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